It is often difficult to quantity the total loses companies suffer from after a breach, partly due to the lack of reliable information. Now however there appears to be clear evidence that a breach can cost a company far more than just the cybercrime itself. As is often stated, a company suffers from a drop in trust amongst its customers and increasingly its shareholders.
TalkTalk has lost some 250,000 customers since the breach and has seen its share of the home services market fall by 4.4 percent in terms of new customers. Choudhary adds, "there can be no doubt that it lost potential customers following the major data hack. If it's to recover from recent events TalkTalk will need to offer more than just good value.” Clearly data loss has become a brand-reliability issue.
unknownx500
